วันจันทร์ที่ 22 กรกฎาคม พ.ศ. 2556

DaimlerChrysler : Road Ready Teens




Daimler Chrysler : Road Ready Teens

These recommendations are proven to help keep young drivers safe. However, we know you need flexibility when you teach your teen to drive. But, be aware that if you relax the restrictions, the risk to your teen will increase.  Teenagers 16 to 19 are far more likely to be killed in a car crash than any other age group. This is due to two factors – driver inexperience and lack of maturity behind the wheel.



PR Program safety driving roll ,The program provides teenagers aware of the risks of driving a car. Together, you and your teen can fill out the interactive Parent-Teen Road Rules Contract. Print out the final contract and post it on the refrigerator or bulletin board. Put a copy in the car. Refer back to it. Then, there's never any question about the terms of the contract.


  There also will be a video game demonstration. All in all , program created by Daimler Chrysler Corporation to help parents ease their teens into driving through quizzes, a "Street Wise" video game, a parent's guide, a parent-teen contract, and other resources—all accessible through the program's website…and all FREE. 

Diffusion Theory is another way to look at how people process and accept information.
Awareness: The individual has been exposed to the idea. 



Crisis Management: Chinese Toys found to be fatal for kid



   Crisis Management: Chinese Toys           found to be fatal for kid


China's toy industry has been regulated since early 2007 by the expansion of the nation's compulsory certification system to include toy products. Regulations require a  manufacturers to apply for China Compulsory Certification (CCC) from the nation's Certification and Accreditation Administration (CNCA). From March 1, toy producers in China have been able to apply to three certification agencies nominated by the CNCA to certify their products. Toys are subject to inspection and certification review. Since June 1, 2007, no toy products  without  CCs has been be allowed to leave factories, be sold or be imported into China. 


This problem in case is  Doctors see a direct link between toy ingestion and the increasing sale of  powered toys. Dr. VK Go pi, senior pediatric surgeon, Kozhikode, said, “during the last one year the incidents of ingestion of batteries has increased in our state because of tremendous sales of electronic  toys in the market.  The solution is simple - make toys childproof and ensure that each toy is used by only those kids whose age corresponds with the age group for which the toy is made. Parents need to exercise more responsibility after the toy is presented to the kid and strictly ensure that each toy is safe for kids.






All in all , The toy made in China is recalled in the United State in 2007. A record each of 24 kinds of toys for safety.  United State will test, how do you handle this crisis with the following public.   You don't have the problem. And it can help the company to the better business. It is hoped this measure will mitigate the increasing international pressure on environmental protection, as well as further expand the nation's toy export  market. This  increase in scrutiny was introduced before the 2007 Chinese export recalls.






วันศุกร์ที่ 19 กรกฎาคม พ.ศ. 2556

The Joneses



The Joneses



       






A seemingly perfect family moves into a suburban neighborhood, but when it comes to the truth as to why they're living there, they don't exactly come clean with their neighbors.


Kate, Steve, Mick, and Jenn Jones move into a high income suburb under the pretense of being a typical family relocating due to the changing nature of Kate and Steve's careers. In reality, Kate is the leader of a team of stealth marketers, professional salespeople who disguise product placement as a daily routine.

The Joneses have better goods and game than any other family in town. The only problem is they’re not a family - they are employees of a stealth marketing organization, and they know how to make everyone else want what they’ve got.