Ben and Jerry’s Hubby Hubby Campaign
Ben & Jerry are worked closely with Cone to help
celebrate the legalization of same-sex marriage in Vermont with the symbolic
renaming of its well-known ice cream flavor “Chubby Hubby.” On September 1,
2009, the flavor was temporarily christened “Hubby Hubby” and sold in Scoop
Shops throughout Vermont for the entire month.
The problem with Ben & Jerry’s is 2 groups such as
Religion, Ethnic don’t like gay marry. Ben & Jerry are just trying to be
clever about things, but in all honesty, whether hetero or homosexual, I don't
think people necessarily want to think about sex when eating ice cream.
This campaign is offensive to homosexuals and heterosexuals.
By choosing this highly controversial cause, stand by it Ben & Jerry’s may,
the company is alienating part of its customer base to placate another segment.
It's just not right even if it is only for a month.
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